PRØTOCOL / HUMAN PERFORMANCE SYSTEMCOHORT 03 — ENROLLMENT OPEN
    About The ProtocolABOUT / 00

    This is not a programme.
    It is a private transformation.

    At The Protocol, we believe lasting wellbeing is never created through a single discipline. It emerges when biology, behaviour and environment are understood as one interconnected system.

    The philosophyABOUT / 01

    For more than a decade, we have worked together to help ambitious individuals uncover the hidden patterns influencing their health, performance and quality of life.

    By combining advanced health intelligence, behavioural transformation and environmental wellbeing, we translate complexity into clarity and create personalised strategies that create meaningful, lasting change.

    The philosophy
    This is not about doing more.
    It is about becoming more.
    The minds behind The ProtocolABOUT / 02

    Three perspectives. One intelligent system.

    Firouze Zeroual — Founder · Health Intelligence & Systems Analysis01

    Firouze Zeroual

    Since 2014, Firouze has specialised in Hair Tissue Mineral Analysis (HTMA), health intelligence and the interpretation of complex human data.

    Her expertise lies in transforming information into insight: connecting minerals, biomarkers, hormones, continuous glucose monitoring, wearable technology and advanced laboratory testing to reveal the hidden physiological patterns influencing energy, resilience, cognition and long-term health.

    Rather than focusing on isolated symptoms, she analyses how biological systems interact, translating complex information into clear, personalised strategies that empower clients to make informed decisions about their health and performance.

    Known for recognising patterns others often overlook, Firouze combines scientific research, systems thinking and years of practical experience to help clients understand not only what is happening inside their bodies, but why.

    Every data point tells part of the story. True intelligence lies in understanding how those stories connect.
    Kim Luu — Founder · Transformation & Identity Integration02

    Kim Luu

    Kim believes that meaningful change begins long before behaviour changes. It begins with identity.

    Drawing on neuroscience, somatic awareness, subconscious pattern recognition and transformational coaching, she helps clients recognise and dissolve the unconscious patterns that quietly shape relationships, decisions, leadership and overall wellbeing.

    Her work creates the internal conditions where lasting transformation becomes possible. Rather than teaching people to become someone else, she helps them uncover the clarity, confidence and alignment that already exist beneath years of conditioning.

    With exceptional intuition, presence and compassion, Kim guides clients through profound personal transformation with calm precision and deep understanding.

    Real transformation begins the moment you stop trying to become someone else and remember who you already are.
    Michele Periquet — Founder · Health Intelligence · Lifestyle & Spatial Wellbeing03

    Michele Periquet

    Since 2014, Michele has worked alongside Firouze, exploring the relationship between health, lifestyle and the environments we experience every day.

    Years of working with health data revealed something profound: our wellbeing is influenced not only by biology, but also by the spaces we inhabit, the rituals we create and the beauty that surrounds us.

    Her work brings together aesthetics, spatial wellbeing, lifestyle, Feng Shui, Pilates, Reiki and intentional living into one philosophy: environments should actively support the people who live within them.

    With an exceptional eye for detail and refinement, Michele helps clients create homes, workplaces and daily rituals that cultivate clarity, calm, creativity and a deeper sense of wellbeing.

    Beautiful spaces do more than reflect our lives. They quietly influence how we live them.
    Our advisory boardABOUT / 03

    Extraordinary transformation requires extraordinary expertise.

    Every client is unique. Every challenge deserves the right specialist.

    Alongside our founders, clients have access to a carefully curated advisory board and trusted network of leading practitioners across health, performance and wellbeing. Depending on each individual's needs, this multidisciplinary team provides additional expertise to ensure every recommendation is informed, personalised and evidence-based.

    Together, they create an integrated ecosystem of expertise, working collaboratively to support every stage of your transformation.

    Functional medicine
    Nutrition
    Movement
    Physiotherapy
    Psychology
    Bodywork
    Breathwork
    Hormone optimisation
    Recovery
    Pattern detection
    Spatial wellbeing
    Complementary therapies

    Meet our advisory board · individual practitioner biographies coming soon

    One transformationABOUT / 04

    Biology.
    Behaviour.
    Environment.
    One Transformation.

    We work in English and Dutch, from Amsterdam, with a limited number of people at a time.